Web design for a total haul over of the Carlsberg Canada website to match the global brand. Hint: It's green! I wanted to create a website that takes the user into the heart Carlsberg. Imagine stepping into the bottle itself and looking out. I amped up intensity of the green and countered it with sharp imagery featuring the bottle, beer and Toronto FC. The overall concept of the website is simple and informative, but at the same time proves that Carlsberg is not "just another beer", but an experience.
Details in the Fabric
- Bottle splash and ripple effect
- Logo subtly placed at the top left, primary focus on bottle
Part of the Game Page
- Semi-transparent buttons to 100% opacity on hover